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NYC Department Stores Play Key Part In Holiday Season
The holidays are my favorite time of year as an advertising exec. It reminds me that branding can be so, very creative and fun. I look forward to strolling the streets and fighting the lines to catch a glimpse of the year's creations. We start with Lord & Taylor, then on to Sak's and finally ending up in Herald Square at the Macy's Flagship Store.
The whimsical memories that get inspired are months in the making. We each walk away with a different emotional tie and that is what branding is all about. Companies strive to get their target audience to feel some sort of emotion as a result of their marketing efforts and dollars.
In this case, brands are getting tremendous, word of mouth coverage as well as it being a great PR tool.
The best way for smaller companies to grow the strength of their marketing efforts, is to pick a single large campaign and look at it from every angle. This way, you get a better feel for the brand strategy and can then apply what you learn to your own efforts.
The whimsical memories that get inspired are months in the making. We each walk away with a different emotional tie and that is what branding is all about. Companies strive to get their target audience to feel some sort of emotion as a result of their marketing efforts and dollars.
In this case, brands are getting tremendous, word of mouth coverage as well as it being a great PR tool.
The best way for smaller companies to grow the strength of their marketing efforts, is to pick a single large campaign and look at it from every angle. This way, you get a better feel for the brand strategy and can then apply what you learn to your own efforts.
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