How Is Your Brand Perceived?

[Ardynn Media Founder Michael D Harris Jr]

As I head into the new year I am taking a good hard look at the brand image that we have created over the past year. What I have come to realize is that my bed is not always perfectly made and that comes from letting my attention stray from our original goal. This is not to say that we have not done a tremendous job in positioning ourselves as a national powerhouse, but that a point needs to be made to be consistent in making our bed on a daily basis.
Instead of moving from one project to the next, I have to get back to the basics of multi-tasking. This means for me that the brochures, ads and text blurbs need to stay up on on the wall where I can monitor the progress we are making as a firm.

By looking at the progression and adding to our base elements, I am ensuring that we are creating a strong brand image that is recognizable across the board. I have always believed that by thinking outside the box and jumping on new ideas has allowed us to position and showcase ourselves in unconventional methods.

How many firms do you know get their name up in lights in Times Square for nothing? How many firms are truly using video? Are the blog posting being picked up by sites around the world (who cares if they will ever be a client, the name is still getting out there)? How many online directory's is the average business listed in (there are currently 37,600,000 business directories on the net)?

By using every tool at our disposal, we have more leeway in how our brand is perceived. This is because we each see something different when we look at the same image. Take the image above for example. I see a perfectly made bed, while others may see luxury at it's best. As long as I invoke a feeling and tie that feeling to our firm, we are good to go.

Remember that when you are building a brand image, even the most mundane of images can turn your brand into a powerhouse if you combine it with the right text at the right moment. Once that is done, stick with it and build upon it as you would the foundation of a new house.