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CENTURY 21 Real Estate Announces Move to Online Advertising : Pulling TV ads
New York, NY (January 6, 2009) – CENTURY 21 Real Estate, the franchisor of the world’s largest residential real estate sales organization, announced today on FrogPond TV, that it is transitioning its television advertising to additional online advertising in 2009.
Watch the interview on FrogPond.com
“Century 21 Real Estate continues to take a leadership position in the industry. We were the first national real estate franchise on television and now we continue our forward-looking market leadership by increasing our online spend on display, search engine marketing and partnerships with real estate listing Web sites,” said Tom Kunz, president and chief executive officer of Century 21 Real Estate. “With 84% of consumers shopping for a home online, according to the National Association of REALTORS, we are confident that increased online advertising will benefit our brokers, agents and most importantly, the consumer.”
“The fact that Kunz made this announcement on FrogPond TV at Real Estate Connect, Inman News 7th annual gathering in New York City; where the leaders in real estate, finance and technology come to promote change and innovation within the industry, speaks volumes about the new media tools and techniques that real estate professionals need to compete in a rapidly changing landscape,” said Hale.
Whether you are a consumer or employer, FrogPond TV is the ideal tool that keeps the viewer informed on current business topics in a concise, enjoyable format. It is the brainchild of Susie Hale, President of FrogPond.com, and brings to the table interviews from top companies from across the country on the latest consumer topics. Google, Yahoo, Trulia, Zillow, Realtor.com, Homes.com, National Association of Realtors, Cyberhomes, Realogy, Better Homes and Gardens Real Estate, and HomeGain are all part of the initial stable of videos that address the current economic and technology advancements that the American public should be aware of. “With comScore reporting that U.S. Internet users viewed more than 12 billion online videos during May 2008, that’s a 45 percent increase from a year ago, we knew that the next step in providing optimum marketing tools was for us to offer a program of videos that would appeal to the masses” says Susie.
Visit FrogPond.com and see for yourself what FrogPond TV has to offer or to learn more about FrogPond TV contact Susie Hale at 713.880.1010 or via email at susie@frogpond.com.
For additional information on this release, please contact Michael D. Harris Jr. with Ardynn Media at mharris@ardynnmedia.com or call at 717.592.0106.
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FrogPond™ is the premier "Communications Solution" offering free reprintable articles, nationally recognized speakers & online publication software. Harness the power of FrogPond!
Watch the interview on FrogPond.com
“Century 21 Real Estate continues to take a leadership position in the industry. We were the first national real estate franchise on television and now we continue our forward-looking market leadership by increasing our online spend on display, search engine marketing and partnerships with real estate listing Web sites,” said Tom Kunz, president and chief executive officer of Century 21 Real Estate. “With 84% of consumers shopping for a home online, according to the National Association of REALTORS, we are confident that increased online advertising will benefit our brokers, agents and most importantly, the consumer.”
“The fact that Kunz made this announcement on FrogPond TV at Real Estate Connect, Inman News 7th annual gathering in New York City; where the leaders in real estate, finance and technology come to promote change and innovation within the industry, speaks volumes about the new media tools and techniques that real estate professionals need to compete in a rapidly changing landscape,” said Hale.
Whether you are a consumer or employer, FrogPond TV is the ideal tool that keeps the viewer informed on current business topics in a concise, enjoyable format. It is the brainchild of Susie Hale, President of FrogPond.com, and brings to the table interviews from top companies from across the country on the latest consumer topics. Google, Yahoo, Trulia, Zillow, Realtor.com, Homes.com, National Association of Realtors, Cyberhomes, Realogy, Better Homes and Gardens Real Estate, and HomeGain are all part of the initial stable of videos that address the current economic and technology advancements that the American public should be aware of. “With comScore reporting that U.S. Internet users viewed more than 12 billion online videos during May 2008, that’s a 45 percent increase from a year ago, we knew that the next step in providing optimum marketing tools was for us to offer a program of videos that would appeal to the masses” says Susie.
Visit FrogPond.com and see for yourself what FrogPond TV has to offer or to learn more about FrogPond TV contact Susie Hale at 713.880.1010 or via email at susie@frogpond.com.
For additional information on this release, please contact Michael D. Harris Jr. with Ardynn Media at mharris@ardynnmedia.com or call at 717.592.0106.
# # #
FrogPond™ is the premier "Communications Solution" offering free reprintable articles, nationally recognized speakers & online publication software. Harness the power of FrogPond!
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