Your Business. Our Social Network. Your World.
10 Tips for Adding Video to Your Marketing Plan
Every where we look on the Internet today, we see videos. They have more potential for becoming viral than any other marketing medium. They can be serious, educational, funny or just down right "makes-no-sense". Whatever the case, they have a tendency to take on a life all their own - thus your viral message is born.
With RSS feeds and video sites such as Yahoo Videos, AOL Videos and YouTube, a company really has no choice but to start a video campaign. By uploading a simple video and giving permission for the video to be picked up, then you may see it appearing on sites such as MySpace, FaceBook and many others. This is branding that once created you don't have to baby-sit.
Here are our Top 10 Tips for Video Creation:
1. Keep it simple and clean (consider creating a series of images that have text overlaid that can be looped together simply by using Windows Movie Maker)
2. Use imagery that appeals to your target audience
3. Include music or voice overs (increases your watch rate as the average person will not watch a mute slide show)
4. When filming live video try to use average looking people (increases the appeal to the majority of your target audience)
5. Keep the branding to the background (this will help keep the focus on the entertainment or educational value)
6. Make sure you only use licensed / owned imagery and sound (if you need to license sounds or music, there are dozens of online resources where you can purchase rights for just a few dollars)
7. Embed tags in all images to ensure your organic search optimization
8. Tell a story! It must make sense and keep the audience captivated for 30 - 120 seconds.
9. Inlcude linkage to your website (helps drive traffic) as well as having it viewable on your site (YouTube can provide coding to embed on your site as a video viewer widget)
10. Make Sure to Copy Right it!
There are many other ways to help you in the creation of a video campaigns. To learn more watch for the launch of Ardynn.TV on Dec.15th, 2008.
With RSS feeds and video sites such as Yahoo Videos, AOL Videos and YouTube, a company really has no choice but to start a video campaign. By uploading a simple video and giving permission for the video to be picked up, then you may see it appearing on sites such as MySpace, FaceBook and many others. This is branding that once created you don't have to baby-sit.
Here are our Top 10 Tips for Video Creation:
1. Keep it simple and clean (consider creating a series of images that have text overlaid that can be looped together simply by using Windows Movie Maker)
2. Use imagery that appeals to your target audience
3. Include music or voice overs (increases your watch rate as the average person will not watch a mute slide show)
4. When filming live video try to use average looking people (increases the appeal to the majority of your target audience)
5. Keep the branding to the background (this will help keep the focus on the entertainment or educational value)
6. Make sure you only use licensed / owned imagery and sound (if you need to license sounds or music, there are dozens of online resources where you can purchase rights for just a few dollars)
7. Embed tags in all images to ensure your organic search optimization
8. Tell a story! It must make sense and keep the audience captivated for 30 - 120 seconds.
9. Inlcude linkage to your website (helps drive traffic) as well as having it viewable on your site (YouTube can provide coding to embed on your site as a video viewer widget)
10. Make Sure to Copy Right it!
There are many other ways to help you in the creation of a video campaigns. To learn more watch for the launch of Ardynn.TV on Dec.15th, 2008.
Comment
About
Badge
© 2009 Created by Ardynn Media Founder Michael D Harris Jr on Ning. Create a Ning Network!
You need to be a member of Connected To The World to add comments!
Join this Ning Network